Why have we seen a dozen paparazzi photos in the last few weeks of celebrities wearing Current/Elliott’s leopard-print “Stiletto” jeans? Surely it’s not a coincidence that Sarah Jessica Parker, Nicky Hilton, Mandy Moore and Isla Fisher all have the same jeans. More likely it’s because a publicist “seeded” them, meaning the jeans were gifts to famous fashion influencers.

And there was a lot more of the same thing at Sunday’s Emmys, where recipients and presenters aplenty were probably wearing loaned or gifted apparel and accessories.

Seeding is just one of the machinations of celebrity dressing explained in Will Work for Shoes: The Business Behind Red Carpet Product Placement , a new book by former fashion publicist Susan J. Ashbrook.

Ashbrook, who lives in L.A., was a pioneer in the product placement game in Hollywood, founding her company Film Fashion in 1994. For 14 years, she played matchmaker between fashion companies and celebrities, engineering red carpet moments and paparazzi opportunities that helped raise brand awareness and sales at Escada, Stuart Weitzman, Lanvin and others.

www.baghaus.com Baghaus' Devan gives us a rundown on the new Jessica Simpson Aer Satchel

Intercede aside, folks — the rage tycoon coming through! Hot on the heels of announcing her new jeanswear in the running for for Jones New York, Jessica Simpson traveled in rage with her refulgent hellish Dior Cannage handbag (a thoroughgoing paradigm). I fondness the purse , but if you’re wearing fur, should you Non-Standard real be wearing yellow uncluttered-toed pumps? Pick a available! At least the tote is a victor.

Photo from People.com .

Madonna's 'Truth Or Dare' Fragrance Sounds Kind Of Ridiculous

Truth Or Dare will sell fragrances, accessories, footwear, handbags and intimates -- dare we say, very Jessica Simpson? Madge just recently sent out some press info about Truth Or Dare's signature fragrance, which will be available in April,

Lagerfeld's latest 'crush': Alice Dellal is confirmed as new face of Chanel

By Lauren Paxman It was a secret about as well-kept as Jessica Simpson's pregnancy, but Alice Dellal has finally been named as Chanel's latest muse. The tomboy model - who famously sparked the trend for undercuts - will star in a Boy Chanel handbag

Pregnant Jessica Simpson Goes Shopping in Los Angeles (PHOTOS)

The mom-to-be, who is currently pregnant with her first child, wore an all-black maternity ensemble as she made her way about town, which she paired with some sunglasses and a silver bag. After months of speculation, Jessica finally confirmed her

Vince Camuto: A Man, a Shoe, a Mission

By Cavan Sieczkowski | December 22, 2011 9:15 AM EST Who can flaunt a resume of multi-million dollar companies, numerous successful shoe brands and partnerships with Tory Burch and Jessica Simpson? Vince Camuto can and he is still running full-steam

Sometime singer Simpson will make cash losing baby weight

By Leah Collins, Postmedia News December 13, 2011 Jessica Simpson, sometime singer and full-time spokeswoman, will become the new face of Weight Watchers, the New York Post's Page Six reports, leading to some confusion among people who haven't paid

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I found an adoragble Jessica Simpson purse in Seventeen magazine ?

KT asked: I found an loved Jessica Simpson purse in the March 09 Seventeen magazine. It's $105 & is kind of Indian looking ? Can someone send me the enjoin link to where I can buy it ? THANKS SO MUCH (:

Meghannn! answered: i identify the bag your talking about

www.jessicasimpsoncollection.com

march 09 seventeen magazine blue jessica simpson purse?

calculuskid asked: I in the final analysis liked the blue jessica simpson handbag in the march 09 issue of the seventeen arsenal, but i can't find it anywhere! If someone could help by giving me a link or something it would be greatly appreciated :)

xemotionsrhighx answered: in the ammunition it says select macys..

...i cant find it online.. your best bet would be to go to a local macys